Case Study
In November 2021, a single month of multi-platform management delivered a combined Facebook reach of over 10,000 people across two brands, alongside Instagram growth and measurable link traffic through Linktree.
The Scope
Negril Soap Factory and Gro N Glo are sister brands — both rooted in natural wellness and cannabis-based self-care products. Managing them simultaneously meant maintaining distinct voices and content strategies for each brand while keeping the workload efficient.
The platforms in play were Facebook and Instagram for Gro N Glo, and Facebook plus Linktree for Negril Soap Factory. Each required its own content calendar, its own community management approach, and its own performance tracking.
November 2021 Results
Both Facebook pages showed meaningful reach growth compared to the prior period — Gro N Glo's page was up 48.1% and Negril Soap Factory was up 25.3%. The top-performing post on Negril Soap Factory reached 3,400 people from a single Facebook post, while a holiday-season post hit 1,200 reach and generated 23 shares.
Linktree
Negril Soap FactoryThe Linktree click-through rate tells its own story — 169 clicks from 198 views means the content driving people to the link was already giving them enough context to want to take the next step.
What This Engagement Demonstrates
Managing two brands simultaneously across three platforms in a niche that requires careful, community-sensitive messaging is a specific kind of challenge. Both brands lived in the natural wellness and cannabis-adjacent space, where the content had to be informative and credibility-forward rather than overtly promotional.
The Facebook reach numbers — a combined 10,349 people reached across both brand pages in a single month — reflect what happens when content is positioned to resonate with a specific audience rather than chasing broad appeal.