Case Study
How a single month of consistent content and platform strategy took Living Foods and Juices from a quiet Instagram account and a blank Facebook page to a combined reach of over 170,000 people.
The Starting Point
Living Foods and Juices came in with a solid Instagram base — 3,492 followers and an established presence in the plant-based food space. But the account was seeing only 150 profile visits per week, and Facebook was a brand new page with no history and no audience.
The opportunity was clear: an engaged niche community, a visually compelling product, and two platforms that hadn't been pushed anywhere near their ceiling. The work was building the Facebook presence from scratch while amplifying what was already working on Instagram.
Week-by-Week Progress
Every week showed improvement across both platforms. The Instagram profile visit count more than tripled over the engagement period, while Facebook went from no data at all to a page with real reach and engagement within weeks.
| Period | IG Followers | IG Profile Visits | FB Reach | FB Engagement |
|---|---|---|---|---|
| Start (Jan 30) | 3,492 | 150/week | New page | — |
| Week 1 (Feb 7) | 3,524 (+32) | 503 | +35% | +20% |
| Week 2 (Feb 15) | 3,544 (+20) | 328 | +291% | +37% |
| Week 3 (Feb 21) | 3,638 (+94) | 478 | +1,484% | — |
| Week 4 (Feb 28) | 3,763 (+125) | 650 | +4,422% | +2,688% |
| End of Month 1 | 3,787 (+295 total) | 3,948 viewers | 90,596 reached | 2,000 engagements |
End of Month Results
Within one month of work, the combined reach across both platforms exceeded 170,000 people — starting from a page with no history and an account that most of its own followers weren't actively visiting.
What Worked
Living Foods and Juices had something most brands work hard to manufacture: a product that was genuinely beautiful on camera. Plant-based pastries, fresh juices, cheesecakes being sliced — the content practically built itself when given the right framing and consistency.
Video content drove the highest engagement numbers by the end of the engagement, with 4,284 video views in the final week alone at a 9,420% increase. Posts featuring the production process and behind-the-scenes preparation consistently outperformed static product shots.